Category Archives: Marketing

Yard Sales and Your Marketing

I enjoy a good yard sale. It’s amazing how on some Saturday mornings a big yard sale, especially where a  whole community is having yard sales, will get me up early. Cleaning out my garage or pulling weeds in the garden rarely motivates me to rise early on a Saturday, but a yard sale …
I [...]

Confession: I Judge a Business By Their Business Card

On average I attend 5-7 networking events a month (I really believe in networking). One of the hallmark disciplines that occurs at these networking events is the exchanging of business cards. I estimate that at the end of every month I collect 150-200+ business cards. That’s close to 2,400+ business cards a year (some of [...]

The Number One Top Most Accessed Content on Church Websites

The top most accessed content on church websites is “I’m New.”
I’m New! The Study Results
In our church website analytics study of more than 50 church websites, we discovered that the most accessed content on church websites other than the homepage falls into a grouping we are calling “I’m New”. These are pages related to people [...]

10 Ways To Use Google Alerts For Your Business

The last week or so I have discovered Google Alerts. It’s quite an interesting service. It amazes me, even as a tech-oriented guy, all the tools that can help me grow my business. Google continues to amaze me how they weave together so many services that leverage the internet. It’s all out there to be [...]

25 Tips To Improve Your Website

1. Use .htaccess to redirect the non-www version of your website to the www version.
2. If you think your font is too small, make it bigger!
3. Include an easy to find contact link, e-mail address or phone number on every page of your website.
4. Use a CSS stylesheet to make your website printer friendly and [...]

Excuses Excuses Excuses

I’ve been doing the whole social media thing for about two years now. As a digital marketing firm that targets small businesses I am often asked if getting on the social media wagon is worth the ride. My short answer is always YES!
Social media is not a fad, but rather a marketing tool that [...]